Have you ever browsed a new and unknown blog, found some interesting comments and decided to sign up for the RSS feed? Well if you have, ever wondered what was it that attracted you to act that way? Why did you feel compelled to read a comment and sign up?
The answer is simple... you have found a blog that is USEFUL to you.
How do you define a USEFUL when speaking about a blog?
The concept is of course very subjective but any blog that is exclusively focused on the life of the blogger does not grab our interest... except sometimes for some juicy gossip! Here some general guidelines that can help define what customers find USEFUL when browsing a blog:
Latest Trends: the blog contains information about latest trends and news Community: some bloggers have managed to create a huge community around their blog. Their users create content by leaving comments and sharing news. Educational: many customers go to the blog to get training on particular subjects. That is the kind of blog that I like for example. Entertaining: these popular blogs offer entertaining news or content that keep people coming back for more. Informational: these blogs provide a wide range of useful information on specific market niches.Using these guidelines, how do you know if your blog is USEFUL?
To create a USEFUL blog is not an easy task. As I said USEFUL is a very subjective concept. But let us say that you want to improve your blog. First thing is to answer these questions honestly:
- If you put yourself in the shoes of a first time visitor to your blog, would he or she find your blog USEFUL? From the perspective a first time visitor, what they would make out of all the information you posted on your blog? The result can be pretty humbling!
- Next, what can be done to make your blog seem USEFUL to your customers? What are they looking for and what can I offer that they will find of value?
- Last, how should I present my information so they will feel hooked enough by my content to select the RSS feed?
If you find the answers to these questions, you are on your way to creating a USEFUL blog. Happy blogging.
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