RSS stands for "really simple syndication." An RSS feed for a website or blog is intended to make the process of syndicating new content out to interested subscribers fast and easy or simple, as the name suggests. Since the key to online business success is drawing in as much traffic as possible to websites and blogs, it only makes sense that RSS feeds would be massively popular as they are today. As you learn along the way, the correct method of using this tool, you could even improve your Google ranking of your website!
RSS feeds send out messages, news or in this term feeds that you have something new on your site. Whenever you add a blog post or an article to your website, your subscribers will receive this feed. If you start a new contest or promotion on your site, that, too, can be sent out to your subscribers. This process is automated, happens very fast and takes very little time or effort from you.
So, how does it all work? Briefly, it goes something like this:
1. You create new content or add something of interest to your website or blog.
2. Send out the RSS feed to alert your subscribers.
3. Subscribers see an XML document that describes what you have just added.
4. Subscribers then use their Feed Reader to read your new content.
It is of legitimate concern if you worry that a lot of subscribers will read your content through the feed reader instead of visiting your site. Many worry that they are not getting as much traffic as they deserve, since they are giving the opportunity to read the content without actually clicking into the website or blog. However, you need to bear in mind also that many of these subscribers who follow your content through an RSS feed will be those who are pressed for time to actually visit your website on a regular basis.
In addition to the point above, if you do not update your blog very often (or often enough), and your website keeps pretty much the same content at most times, most visitors will stop checking for updates. An RSS feed allows them to come back and visit when you do update. Most web readers will do this if you are offering high quality content and some great deals.
Others who enjoy your content may also put a link to your site in their own blogs or websites, which delivers an increase of traffic to your site and the potential for improving your search engine rankings. The top search engines do keep up themselves updated and utilises RSS feed information in their complicated algorithms. This would in turn determine the ranking and indexing of your website.
RSS feeds is one of the newer tools being used by online businesses and bloggers, and so far, the benefits seem to outweigh the pitfalls. There are some initial set-ups required in order to get the RSS feed working on your site. However, thereafter, you could be simply be filling your site with interesting, powerful content and updating your blog in the usual manner. You will start getting subscribers who will by word of mouth pass your site around if they like what you are delivering. This gives RSS feeds the power to light your online business on fire!
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